Hemköp strives to offer customers a wide array of attractively priced products and to provide inspiring food ideas with a high level of service in order to meet customers’ expectations. Hemköp’s customers are seeking variation, a range of choices and high quality at an attractive price at their grocery store. They are active people of all ages who enjoy good food, and care about their health and the environment. The Hemköp chain has a total of 179 stores, 68 of which are owned by the Group.
|Like-for-like change in sales, (%)
|Operating margin (%)
|Number of Group-owned stores
|Average number of employees during the year
|Private label share
Amounts in SEK m unless otherwise indicated
Hemköp develops Sweden’s best food stores. We promote the well-being of our customers by helping them find healthy foods.
Hemköp’s stores are centrally located in city centres and residential areas. The chain has total retail space of approximately 106,000 square metres and range n size from 400 to 4,000 quare metres each. Hemköp stores carry approximately 10,000–12,000 items.
Easier for customers with improved customer programme
Hemköp has improved and developed its customer programme. The goal was to simplify the programme for customers by creating a cardless, digital system while strengthening customer loyalty. Among other measures, the plastic card was eliminated, and a mobile app was launched that enables digital offers and shared shopping lists for the entire family.