PrisXtra is a grocery chain comprising five stores in the Stockholm market. PrisXtra stores strive to provide an inspiring shopping experience with a wide product range tailored for food lovers.
PrisXtra's largest store to become Hemköp
In 2013 PrisXtra's largest store, at Norra Station, will be converted to Hemköp and will move to new premises in the same area. The location is strategically important, as an entirely new city district is emerging with office buildings, residential complexes and commercial space. Axfood's head offices will also be moving to the area in early 2014. Over time, the remaining four PrisXtra stores will be gradually converted to one of Axfood's two strong brands, Hemköp or Willys. As a consequence of this, PrisXtra is a part of Hemköp in the reporting from first of January 2013.
|Operating margin (%)
|Number of Group-owned stores
|Average number of employees during the year
Amounts in SEK m unless indicated otherwise.
PrisXtra caters to a broad spectrum of price-conscious metropolitan customers with an eye for premium products.
PrisXtra’s five stores are located in central Stockholm and near-lying suburbs. The stores have total retail space of approximately 13,000 square metres and range in size from 1,100 to 3,500 square metres. The stores carry nearly 20,000 items.