PrisXtra is a grocery chain that serves the Stockholm market, comprising six
stores. PrisXtra’s concept involves positioning itself as the most attractively priced alternative for food lovers, irrespective of whether they are shopping in the discount, staples or premium segments. PrisXtra’s loyalty card is a vital marketing tool, offering the market’s highest rebate, 2%, from the very first purchase.
Key ratios
|
2009 |
2008 |
| Net sales |
725 |
653 |
| Operating profit |
6 |
9 |
| Operating margin (%) |
0.8 |
1.4 |
| Number of Group-owned stores |
6 |
6 |
| Average number of employees during the year |
192 |
193 |
Amounts in SEK m unless indicated otherwise.
Business concept
PrisXtra strives to offer Stockholm’s best grocery shopping experience, at the lowest price.
Store facts
PrisXtra is a grocery chain that serves the Stockholm market, comprising six stores. Its stores, which range in size from 1,100 to 3,500 square metres of retail space, are located in central Stockholm and near-lying suburbs.
NetXtra
Operation of the online store, NetXtra, was transferred to Axfood Snabbgross on 1 January 2010.