PrisXtra is a grocery chain comprising five stores in the Stockholm market. PrisXtra stores strive to provide an inspiring shopping experience with a wide product range tailored for food lovers.
Key ratios
|
2010 |
2009 |
| Net sales |
637 |
725 |
| Operating profit |
-5 |
6 |
| Operating margin (%) |
-0.8 |
0.8 |
| Number of Group-owned stores |
5 |
6 |
| Average number of employees during the year |
164 |
192 |
Amounts in SEK m unless indicated otherwise.
Business concept
PrisXtra caters to a broad spectrum of price-conscious metropolitan customers with an eye for premium products.
Store facts
PrisXtra’s five stores are located in central Stockholm and near-lying suburbs. The stores have total retail space of approximately 13,000 square metres and range in size from 1,100 to 3,500 square metres. The stores carry nearly 20,000 items.
NetXtra
Operation of the online store, NetXtra, was transferred to Axfood Snabbgross on 1 January 2010.