In order to ensure that food safety for private label products is maintained at all times, Axfood’s quality assurance team carries out an annual programme of comprehensive analyses. This includes microbiological and chemical analyses of the assortment, based on the relevant risks for each product.
Careful testing
Before launching a new mid-range food product, it is blind tested by an external panel of around 70 consumers. The product must be at least as popular as the market leader to qualify for launch. The discount products are blind tested by an internal testing panel in Axfood’s test kitchen, to check that they offer the same level of quality as other discount products on the market.
Certification
Suppliers of private label food must be certified according to a GFSI (Global Food Safety Initiative) approved standard, ISO 22000 or some other standard accepted by Axfood.
For Axfood’s chemical products, cosmetics and skincare products, the suppliers must be certified in accordance with ISO 9000 or GMP. A safety assessment of the products must also be conducted by an external expert.
Quality guarantee
Axfood guarantees that customers will receive a refund if they are not satisfied with the quality of their private label purchase. Customers must be able to rely on Axfood to sell only safe products.