The Brand

Axfood is a Swedish listed company with a genuine interest in people and food. We greet our customers with knowledge, quality and honesty on a daily basis. The store is our stage and every day is a new performance.

Respect for people and relations lies at the core of everything we do – a direct inheritance from our founder and majority shareholder, Axel Johnson AB. The same is true when it comes to professionalism. Axfood has always been a company with a strong consumer focus. After ten years in business, the spirit of enterprise is still a major driver, as is building a family of strong brands.

The heart of Axfood lies in its shared values, which embody its approach to leadership and employeeship. A keyword in our business is sustainability. A holistic perspective on sustainability is critical for profitability and growth, a strong customer focus, committed employees and an organisation that works together. In practice, this means that we integrate issues of the environment and corporate social responsibility into our everyday work – from the shop floor to the boardroom.

Latest update: 4/3/2013 3:45 PM

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