Enkla Vägen ("Simple Path") is Axfood's own marking system that helps customers make conscious, sustainable choices in stores. Enkla Vägen makes it easier for customers to find products that are marked with one or more of the most established symbols for organic, environmentally adapted or Fairtrade Certified products. Enkla Vägen is used in Hemköp, Willys and Tempo stores.
The symbols used in the Enkla Vägen marking are: the EU flower, Bra Miljöval, the Swan, the EU leaf, KRAV, MSC, FSC and Fairtrade Certified.
Read more about the various labels we use here.