A successful 2018 with increased market shares and improved profitability
Remarkable growth for Willys and Axfood Snabbgross
First step in automated warehousing
"During 2018 we delivered on our strategic priorities. The assortment has been further developed, and our chains have strengthened their positions in the market. Our omnichannel experience is cohesive, and the digital customer interaction has been strengthened side-by-side the e-commerce rollout. Our first automated warehouse has been inaugurated, and we are working to further improve operational efficiency through greater digitalization."
President and CEO
-78%Change vs. base year 2009
31%Share of women in management positions
To be the leader in good and sustainable food, Axfood is pursuing a strategy consisting of growth-promoting priorities and efficiency enhancing areas. Added to this is a strong focus on our employees, who make sure that the business develops in accordance with the strategy.
Axfood will offer an attractive, effective and wide assortment that gives customers price value.
Through our brands and food concepts we will meet our customers' varying needs – no matter where, when and how we meet our customers.
We will grow in new and existing markets by establishing stores and developing new segments, categories and services.
We will be a driver of sustainable product supply with high efficiency and quality across the entire chain.
We will develop an innovative, customer-oriented and dynamic organization in which efficiency and cost control are in focus.
We will attract, recruit and develop the industry’s best employees.
Today’s customers are consious. They want products that are good for their health, but that are also made with care for animals and the people who make them.
Axfood today has 1,046 Swedish-labelled products in its assortment, of which 356 are private label products. To support Swedish farmers, during the autumn Axfood promoted Swedish products in its stores, with highly visible signs showing where products are from.
The offering of vegetarian products was widened during the year with a host of new and innovative items. Axfood’s own Garant brand launched 40 new vegetarian products during the year, including a vegan burger patty with a meaty texture that “bleeds” red beetroot juice.
Axfood’s sales of organic products have been on the rise for a number of years. In 2018, demand stabilized somewhat,with organic products accounting for 6.6% of sales. Within Axfood the number of organic items varies between 1,000 and 1,700 per food concept.
Axfood gives priority to responsibly produced meat – predominantly Swedish. Sweden’s farmers have a long tradition of good animal care with low use of antibiotics that results in healthy animals and safe foods. Meat in which antibiotics have been used to promote growth is not sold whatsoever in Axfood’s stores. Moreover, all meat in Axfood’s private label products is required to have third-party certification for animal welfare.
Axfood is a leading food retail group in Sweden and a family of distinctive food concepts working in collaboration. Together these reach more than 4 million customers every week. Our meeting with the customer takes place in more than 300 Group-owned stores, online, and in some 900 collaborating stores.
Apohem and Urban Deli
Share of Group operating profit, excluding joint-Group earnings.
The Willys segment comprises the discount chains Willys and Eurocash. Willys is Sweden’s leading discount chain offering a wide assortment in 200 stores. During 2018 Willys and Eurocash showed continued strong performance both in terms of sales and profitability.
Hemköp offers an attractively priced, wide assortment with a rich offering of fresh products. The chain aspires to stimulate customer’s passion for sustainable foods and help them find inviting meal solutions. The past year can be summed up with growth in line with the market, but slightly lower profitability than a year ago.
Axfood Snabbgross is the Group's restaurant wholesaler with a customer base of restaurants, fast food operators and cafés. At 24 Group-owned stores and online customers are offered personal service, accessibility and quality. The segment had growth of 9% in 2018, with stable profitability.
The support company Dagab is responsible for the assortment, purchasing and logistics for all of Axfood's food concepts as well as for other business customers. Dagab posted growth in total sales by 3% in 2018. Profitability was level with the preceding year.
A better day where everyone can enjoy affordable, good and sustainable food.