Everyone in Sweden should have the right to good, wholesome, attractively priced and sustainable food.
Through investments in our omni-channel strategy, we enhance the customer experience across all channels. Today our customers can shop online by willys.se, hemköp.se, mat.se and Middagsfrid.
During the first half-year 2017 sales were strong across the board, entailing good growth for the Group.
Axfood showed good sales during the first half-year of 2017.We invest in future growth, both by strengthening the existing business and by acquisitions. Many of our investments are tied to our omni-channel strategy. During the first six months of the year we acquired and integrated the online food store mat.se, the pre-packed dinner bag company Middagsfrid, the cross-border shopping chain Eurocash and Saba’s warehouse operations for fruit and vegetables.
The operating margin of the Group was negatively affected by the high level of investments in future ventures. However, the operating profit is in line with our full-year forecast.
Long-term approach, customer focus
and responsibility –strategy for profitable growth
Through growth Axfood will consolidate its position as the number two player in Sweden's food retail market and increase its market share. In addition to organic growth in existing stores and an ambitious pace of establishment, Axfood will grow its digital business. In early 2017 Axfood strengthened the position in e-commerce through the acquisition of the online store mat.se and Middagsfrid and expanded its presence in discount food retailing by entering the cross-border shopping segment.
Dividend yield 2016
Total return last 5 years
Passion for food and people
Axfood – a good employer according to its employees
The majority of employees would recommend Axfood as an employer to their friends, and 83 percent say they are proud to work for Axfood. The Group's Employee Satisfaction Index (ESI) score was 92, which is well above the industry benchmark at 86.
More than 8 out of 10 employees are proud to work for the Axfood Group.
Axfood reflects the makeup of Sweden's population today.
of Axfood's employees have an international background.
Personal development at Axfood is important.
An e-learning course starts every 15 minutes.
Good and sustainable food for everyone
Axfood is committed to ensuring that everyone has access to good and sustainable food – always. Consumer interest in organic goods, certified products and vegetable protein substitutes is growing, which is leading to higher sales of vegetarian and organic products as a share of total sales.
With its private label products Axfood is leading the way in establishing requirements for products as well as suppliers in its efforts to make a difference in social, environmental and natural resource issues. Axfood is also gradually introducing the Swedish country of origin label that the industry launched during the year to make it easier for consumers to identify products made in Sweden.
258 private label products with the Swedish label 2016
of total food sales,
Private label sales
of total sales,
Axfood's climat footprint
Axfood has reduced the climat impact by 79% since 2009.
The cheapest bag of groceries – with good food for everyone
As the store fore price-savvy customers, Willys is the market leader and is developing the discount in Sweden. Willys pledges to offer Sweden's cheapest bag of groceries, both at its physical stores and online. The segment Willys includes since the second quarter 2017 the cross-border shopping chain Eurocash.
Good food with a clear conscience
Hemköp is "the personal food store", offering inspiration to active families with a rich selection of fresh products and high level of service in 187 stores, of which 67 are Group-owned. Through e-commerce Hemköp offers both pre-defined dinner solutions on a subscription basis as well as grocery shopping.
Helping business customers do better business
Axfood Närlivs is a leading B2B wholesaler in Sweden. The company serves customers with varying needs in three distinct segments: Handlar'n and Tempo, Convenience, and the wholly owned Axfood Snabbgross cash and carry chain, with 23 stores.
Dagab is the support company for the Group's purchasing and logistics operations. Dagab is responsible for an efficient product flow, from assortment development and purchasing to warehousing and distribution. The segment Dagab includes mat.se and Middagsfrid.
1) The growth is based on pro forma figures for H1 2016 due to acquisition of the fruit & vegetables business.